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Listing your home at 1% commission – what’s the catch?

Blog Post Title: Listing Your Home for a 1% Commission in Covington & Mandeville: What’s the Catch?

Blog Post Meta Description: Thinking of listing your Covington, Mandeville, or Madisonville home for a 1% commission? We break down the common fears, explain the “catch,” and show how our full-service model saves Northshore sellers thousands.


Listing Your Home at 1% Commission on the Northshore: What’s the Real Catch?

The real “catch” of listing your home for a 1% commission is that our business model is built on modern efficiency, not outdated, high-overhead brokerage practices. This allows us to provide a full-service, expert Realtor experience while passing significant savings directly to you, the homeowner.


“If it sounds too good to be true, it probably is.” We’ve all heard it. And when it comes to saving tens of thousands of dollars on something as significant as selling your home, that skepticism is not just understandable—it’s smart.

Here on the Northshore, the equity you’ve built in your home is your hard-earned asset. Whether you’re in a beautiful home in a classic Northshore subdivision or enjoying the unique life in Covington, Louisiana, the idea of a traditional 5-6% commission taking a massive bite out of your net proceeds can be frustrating. So, when you see a sign for a 1% listing, the question immediately pops into your head: “What’s the catch?”

This article will pull back the curtain on the 1% commission model. We are going to tackle the tough questions head-on, debunk the myths, and explain exactly how 1 Percent Lists provides full, expert Realtor services without the full commission. This isn’t some outside corporate gimmick; it’s a model that was born right here on the Northshore and has since grown into a national movement.

Key Takeaways

  • No Discount in Service: A 1% listing fee with 1 Percent Lists does not mean discount service. You receive a full-service package, including professional photography, MLS listing, expert negotiation, and complete contract-to-close management.
  • The “Catch” is Efficiency: Our model works by eliminating the high overhead and administrative bloat of traditional brokerages. We use technology and a volume-based approach to pass savings directly to our clients.
  • A Proven Northshore Original: 1 Percent Lists started right here in the Greater New Orleans area, pioneering the low-commission model that has now expanded to over five dozen franchises nationwide.
  • Significant Financial Savings: Homeowners in areas like Mandeville and Covington can save thousands of dollars in commissions, money that stays in their pockets for their next chapter.

The “Catch” Investigation: Debunking Common 1% Commission Myths

As thought leaders in the real estate industry, we’ve heard every concern and question imaginable. Let’s address the most common fears about listing your home for a 1 percent commission.

Myth #1: “I’ll get discount service for a discount price.”

The biggest worry for any seller is being left on their own—stuck with an agent who plants a sign in the yard and disappears. You fear poor communication, non-existent marketing, and an agent who is never available when you need them most.

The 1 Percent Lists Reality:
“Low commission” does not equal “low service.” In fact, our success is built on delivering a superior experience that generates referrals. The full-service model from 1 Percent Lists, a leading low cost real estate broker, ensures homeowners in Covington, Mandeville, and Madisonville receive the comprehensive support they deserve.

Our full-service package includes:

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  • Professional Photography & Virtual Tours: We make your home shine online where 99% of buyers start their search.
  • MLS (Multiple Listing Service) Listing: Your property is entered into the same MLS that every local agent uses, ensuring maximum visibility.
  • Syndication to Zillow, Realtor.com, etc.: Your listing is pushed to all the major real estate portals buyers are glued to.
  • Professional Yard Signage & Secure Lockbox: The essential tools for on-the-ground marketing and secure, coordinated showings.
  • Expert Showing Coordination: We manage the logistics of showings to make the process as smooth as possible for you.
  • Masterful Negotiation of Offers: Our experienced agents work to get you the best possible price and terms.
  • Full Contract-to-Close Management: From the accepted offer to the closing table, we handle the paperwork, deadlines, and coordination with lenders, appraisers, and title companies.

Myth #2: “There must be hidden fees that pop up later.”

This is a valid concern. Many industries use a low “headline” rate only to tack on administrative fees, marketing charges, or other junk fees later. Homeowners rightfully worry about surprises showing up on their closing statement.

The 1 Percent Lists Reality:
Transparency is a cornerstone of our business. Our model is a straightforward 1% listing fee paid to us at closing. We will always clearly outline the complete commission structure before you sign anything. This includes the commission you choose to offer the buyer’s agent (a standard practice in any home sale, regardless of the listing agent’s fee). There are no hidden charges or last-minute surprises. The savings are real and are clearly reflected on your final settlement statement.

Myth #3: “My home won’t get enough exposure to sell for top dollar.”

The logic seems simple: if you pay less, you must get less, and marketing is the first thing to get cut. Sellers worry that a discount real estate broker won’t invest in the marketing needed to attract a wide pool of buyers, ultimately costing them money on the final sale price.

The 1 Percent Lists Reality:
This is perhaps the most critical myth to bust. Your home gets the exact same exposure as a home listed for a 6% commission. The Multiple Listing Service (MLS) is the great equalizer in real estate. Once your home is on the MLS, it is available to every single agent in the Greater New Orleans area. It also syndicates to the same websites, like Zillow and Realtor.com, where buyers are looking.

We don’t cut corners on marketing; we’ve just built a more efficient system for deploying it. The key is leveraging modern technology and streamlined processes, not reducing your home’s visibility.

So, How Is It Possible? The Smart Business Model Behind 1 Percent Lists

If the service and marketing are the same, how can the price be so different? The answer isn’t a catch; it’s a smarter business model.

The Real “Catch” is Our Efficiency

The traditional real estate brokerage model is saddled with enormous overhead. Think massive, opulent office buildings in prime locations, redundant administrative staff, and outdated, paper-heavy processes. These costs are passed on to the consumer—you—in the form of high commission rates.

We rejected that model. The “secret sauce” is our efficiency:

  • Technology-Driven: We leverage cutting-edge technology to streamline everything from marketing and scheduling to contract management. This reduces administrative bloat and saves our agents valuable time.
  • Focus on Volume: Our compelling value proposition attracts more clients. This allows our agents to be more productive and close a higher volume of transactions than the average agent. This volume-based approach means we can operate on lower margins per sale.
  • Lower Overhead: We invest our resources in what actually sells your home—powerful marketing and expert agent support—not in paying for lavish office space. These savings are passed directly to you.

A Northshore Original: The Story That Started a National Movement

This is our unique value proposition and our proudest talking point. 1 Percent Lists isn’t just another franchise that showed up in Louisiana. We started right here.

Our original office, serving communities from the best New Orleans suburbs to the heart of the Northshore, spurred the discount real estate broker craze that has now swept the country. The model was tested, proven, and perfected in your backyard. Our growth to over five dozen franchises nationwide is a testament to the fact that this is not a gimmick. It’s a successful, sustainable business that homeowners trust because it delivers on its promise: full service for a fair price. This revolutionary approach, pioneered by the Northshore’s own 1 Percent Lists, offers full Realtor services for only 1 percent commission.

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The Financial Impact: A Covington Home Sale Example

Let’s make this tangible. Numbers don’t lie. Consider a home in a desirable Covington neighborhood like River Club with a sale price that reflects the current real estate market.

Commission Model Sale Price Total Commission Your Savings
Traditional Brokerage $400,000 $24,000 (at 6%) $0
1 Percent Lists $400,000 $14,000 (1% Listing + 2.5% Buyer Agent) $10,000

Note: Buyer’s agent commission is negotiable but typically falls between 2-3%. This example uses 2.5% for comparison.

What could you do with an extra $10,000? That’s money to cover all your closing costs, pay for movers, buy new furniture for your next home, or even take a well-deserved vacation after the sale. It’s your equity, and our model helps you keep more of it.

The Verdict: The Only “Catch” is Catching a Better Deal

The fear of a “catch” when listing your home for a 1% commission is understandable. But when you look past the myths, the reality is clear. With 1 Percent Lists, you get a full-service, professional experience from a dedicated local agent. You get complete transparency in our fee structure. You get robust, modern marketing that places your home in front of the same buyers as any other listing.

You get all of this while keeping thousands, or even tens of thousands, more of your hard-earned equity. The only “catch” is that you’re catching a smarter, more efficient, and more profitable way to sell your home. And you can do it with the confidence of knowing you’re working with the homegrown, Northshore-born company that started it all.

Ready to Sell Your Covington, Mandeville, or Madisonville Home?

Stop wondering and get the facts. Find out exactly how much you can save without sacrificing service or results.

Get Your Free, No-Obligation Home Valuation Today!

Have questions? Call our local Northshore office directly to speak with an expert. We’re your neighbors, and we’re here to help.

List smart. Sell fast. Save thousands. That’s the 1 Percent Lists promise to our Northshore neighbors.

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