Selling Your Northshore Home? Here’s What Marketing Services You Get with a 1% Real Estate Commission

Meta Description: Thinking of selling your home in Covington, Mandeville, or New Orleans? Discover the full suite of marketing services included in a 1% real estate commission and see how you can save thousands without sacrificing quality.

What Marketing Services Are Included When You Pay a 1% Real Estate Commission?

The Big Question for Northshore Homeowners: “If I Pay Less, Do I Get Less?”

If you’re considering selling your home in Covington, Mandeville, or anywhere across the greater New Orleans area, one number likely looms large in your mind: the real estate commission. Traditionally, sellers have paid 5-6% of their home’s sale price to agents, a significant sum that eats directly into the hard-earned equity you’ve built over the years.

This is where the 1% commission model enters the conversation, and with it, a healthy dose of skepticism. It’s the question we hear all the time: “It sounds too good to be true. What’s the catch? What services are being cut to offer such a low rate?”

It’s a fair question. For decades, homeowners were taught that high commissions were the only way to get high-quality service. But that was before technology changed everything. This post will break down exactly what marketing services are included when you list with a full-service, 1% commission brokerage like 1 Percent Lists. We’re here to prove that you don’t have to sacrifice premier service to save thousands of dollars.

Key Takeaways

• Full-Service is Standard: A 1% listing commission includes a complete, multi-channel marketing plan, from professional photography and MLS listings to social media promotion and yard signs.
• Technology Drives Savings: Modern, efficient business models leverage technology to reduce overhead, passing those significant savings directly to homeowners without cutting corners on service.
• Expert Representation is Included: Beyond marketing, you receive full agent support, including strategic pricing, skilled offer negotiation, contract management, and closing coordination.
• The Savings Are Substantial: On a $400,000 home sale, a 1% listing fee saves you $8,000 compared to a traditional 3% listing fee, putting more of your equity back in your pocket.

Debunking the Myth: 1% Commission Doesn’t Mean 1% Effort

The traditional real estate model was built for a different era—an era of Rolodexes, print advertisements, and office-front listings. Agents spent significant time and money on manual marketing efforts, and the 6% commission structure was designed to cover those costs and inefficiencies.

Today, the landscape is entirely different. The internet has revolutionized how properties are marketed and sold. At 1 Percent Lists, we’ve built our entire model around this modern reality. Our philosophy is rooted in volume and efficiency, not in cutting corners. By leveraging technology and streamlined systems, we can provide a full-service experience for a fraction of the cost. We then pass those operational savings directly to you, the homeowner.

This isn’t just a new idea for us; it’s the very foundation of our company. 1 Percent Lists was born right here, pioneering the discount real estate broker model that has since become a nationwide movement with over five dozen franchises. We aren’t just another company following a trend; we are the originators. Our deep understanding of the real estate market, from the unique appeal of life in Covington, Louisiana to the market dynamics of the entire Northshore, allows us to deliver exceptional results without the inflated price tag.

Your Comprehensive Marketing Plan: A Breakdown of Our Included Services

So, what does your marketing plan actually look like when you list for 1 percent commission? It’s a comprehensive, multi-phase strategy designed to get your home in front of the maximum number of qualified buyers and secure the best possible price.

Phase 1: Pre-Listing Preparation & Strategic Pricing

Before your home ever hits the market, we lay the groundwork for success.

• In-Depth Home Valuation: We don’t rely on automated online estimates. Our agents conduct a thorough comparative market analysis (CMA) that dives deep into recent sales, current listings, and pending contracts specific to your area, whether you’re in a historic part of the Garden District or a popular Northshore subdivision. This data-driven approach ensures we price your home competitively to attract immediate interest and drive a profitable sale.
• Professional Photography: According to the National Association of Realtors’ 2023 Profile of Home Buyers and Sellers, 96% of recent buyers used online tools in their search process. Your home’s first impression is almost always digital. That’s why we include high-resolution, professional photos that capture your property’s best features and make it stand out from the competition on every website and social media feed.
• Staging & Curb Appeal Recommendations: We provide expert advice on how to prepare your home for the market. From simple decluttering tips to suggestions for enhancing curb appeal, our guidance is designed to help buyers envision themselves living in the space, maximizing its appeal and value.

Phase 2: Maximum Digital Exposure

Once your home is ready, we launch a powerful digital marketing campaign to ensure it reaches buyers wherever they are.

• Full MLS Listing: Your home is listed on the Multiple Listing Service (MLS), the single most critical tool in real estate. This immediately syndicates your property details to thousands of local buyer’s agents across the New Orleans metro area, from Metairie to Mandeville, ensuring their clients see your home.
• Syndication to Major Real Estate Websites: Your listing doesn’t just live on the MLS. It is automatically pushed to all the major portals that buyers use every day, including Zillow, Trulia, Realtor.com, and hundreds of other affiliated sites. This guarantees maximum visibility.
• Dedicated Social Media Promotion: We create targeted posts and advertising campaigns on platforms like Facebook and Instagram. This allows us to proactively reach potential buyers in specific demographics and geographic areas who are actively looking for a home like yours.
• Professional Online Presence: Your property gets its own dedicated webpage on our site, featuring a stunning photo gallery, a detailed and compelling description, and a clear list of key features. It’s a professional digital brochure for your home.

Phase 3: Traditional Marketing & Local Presence

While digital is king, we don’t neglect the proven, traditional methods that still drive results.

• Professional “For Sale” Yard Sign: The classic yard sign is a powerful, 24/7 advertisement. It captures the attention of neighbors—who often have friends or family looking to move into the area—and generates interest from drive-by traffic.
• Secure Electronic Lockbox: We use a secure, electronic lockbox to provide controlled and tracked access for showings by licensed real estate agents. This ensures your home’s security while making it easy for qualified buyers to schedule a tour.
• Open House Coordination (Optional): If it fits your strategy and schedule, we are happy to plan, promote, and host open houses to create a buzz in the community and attract a high volume of local buyers in a short period.

Full Service Goes Beyond Marketing: What Else is Included?

A successful home sale involves much more than just marketing. Our full-service commitment means we manage every step of the complex transaction, protecting your interests from listing to closing. This is a key reason why you should list your home with us.

Expert Guidance from Listing to Closing

• Managing Showings & Feedback: We handle all the logistics of scheduling showings, coordinating with buyers’ agents to make the process seamless for you. Afterward, we gather valuable feedback to help us refine our strategy if needed.
• Skilled Offer Negotiation: This is where a great agent truly proves their worth. We are your dedicated advocates, leveraging our market expertise to negotiate the highest possible price and the most favorable terms on your behalf. We analyze every offer, advise you on counter-offers, and fight to protect your bottom line.
• Contract & Paperwork Management: The mountain of paperwork involved in a real estate transaction can be overwhelming. We manage all of it for you—from the initial purchase agreement to addendums and final closing documents—ensuring every detail is handled correctly and the transaction is legally sound.
• Closing Coordination: We act as the central point of contact between the title company, inspectors, appraisers, and the buyer’s agent. We diligently track deadlines and manage communication to ensure every milestone is met for a smooth, on-time closing.

The Bottom Line: Real Savings for New Orleans Area Sellers

So, what does this all mean for your bank account? The difference is staggering. Let’s look at a clear, simple calculation.

• Example: On a $400,000 home sale in Madisonville, a traditional 3% listing commission would cost you $12,000. With 1 Percent Lists, your listing commission is only $4,000.

That’s $8,000 in savings that stays in your pocket.

(Note: This calculation represents the listing side of the commission. Sellers typically also pay a commission to the buyer’s agent, which is negotiable.)

What could you do with an extra $8,000? That’s a significant amount of money that could go toward closing costs on your new home, a full set of new appliances, a family vacation to celebrate the sale, or simply bolstering your savings account. You can see your potential savings instantly with our online savings calculator.

Ready to Get Full Service and Keep Your Equity?

The choice for homeowners in Covington, Mandeville, and the greater New Orleans area is clearer than ever. You no longer have to choose between saving money and receiving top-tier service. With 1 Percent Lists, you get a comprehensive marketing plan, full agent representation from start to finish, and the guidance of the original low cost real estate broker, all for just a 1% commission.

If you’re ready to stop leaving your hard-earned equity on the table, it’s time to learn more.

• Click here for a FREE, no-obligation home valuation.
• Call us today at 985-277-2877 to schedule a consultation.
• Fill out our online form to learn more about our included marketing services.